White-label HTML5, DOOH & Social
ad production for WPP

As an approved supplier, we already support WPP teams when campaign volume spikes –
handling builds, formats and amends so everything gets out the door on time.

You know how it goes…

Campaign’s approved, media’s booked, and now everything needs building, checked and out the door by EOD. Different specs for every platform, QC watching for one bad file, and a deadline that won’t move. Multiple formats, constant amends, and high-volume rollouts across markets – we support WPP teams in exactly this situation, keeping campaigns moving when deadlines stack up and volume spikes.

What we actually take off your plate

We design and produce digital ad creative across the formats that matter most. Built to spec, adapted across formats and delivered fast – without slowing your campaign down.

HTML5 ads

Lightweight, fast-loading HTML5 ads built for web, in-app and programmatic placements. From simple animations to more complex builds, everything is platform-compliant, scalable across sizes, and ready for multi-market delivery.

DOOH ads

Big-screen ads built for the real world. We design and produce DOOH creative across billboards, transport, retail and contextual placements – delivered to spec, built to scale, and ready to go live without the usual headaches.

Social ads

Scroll-stopping social ad creative built for paid performance. Designed to work across platforms, formats and versions, and produced at volume so campaigns launch quickly without slowing teams down.

Different specs. Every platform. No room for error.

Google, AdRoll, Meta, programmatic, publishers – all with their own specs and requirements. We know these platforms inside out, from file size limits and safe zone text areas to the small quirks that can stop a campaign going live. It’s the details that usually cause issues at the last minute – we make sure they don’t.

Logos of ad platforms including AdRoll, Innovid, Meta, Weborama, Google Ads, Celtra, Amazon Ads, Clear Channel and JCDecaux

Banner Squad is easy to work with, timely, and very responsive. They have supported us across a wide range of projects, and we've always been very happy with the results delivered.

Tomas DSenior Producer

How do we plug into your agency

Discovery phase concept with character analysing data

We outline deliverables, timelines, specs, and platforms up front. You send us your designs or we start the creative, ensuring everything fits file limits and ad requirements from the start.

Character sketching ideas during design phase

If designs are supplied, we build a master animation for approval. When we design, we create storyboards that define the tone, motion, and direction before production begins.

Illustration of a character sending a paper plane, representing the delivery phase where final creative assets are packaged, approved, and handed over for launch.

Once the master’s approved, we scale every size, format, and language. We refine the animation, code all banners, and send proofs for review and quick client sign-off.

Character launching paper plane to deliver final work

All banners go through QA, technical checks, and validation. We deliver final files, store backups, and can push directly to your ad platforms when needed.

Selected work

Eternit logo on roofing material surface
EternitHTML5

Eternit

Driving product awareness with HTML5 display ads
Papa John’s pizza display advertising campaign creative featuring pepperoni pizza and brand logo
Papa JohnsHTML5

Papa Johns

Driving match-day orders with HTML5 display advertising
SPA Duo apricot fruit drink bottle advertising campaign creative with fresh apricots
SPADOOHHTML5

SPA

Launching a new flavour through HTML5 display advertising

Got a campaign coming up?

Send us a brief – we’ll show you how we’d handle the builds, formats and rollout.

Banner Squad mascot Harry Clickton pointing to the right


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