Instagram banner ads are visual-first social creatives designed for feed, story and reel placements.
These ads focus on composition, colour and clarity to stand out within image-led environments.
Instagram banner ads
What are Instagram
banner ads?
Instagram banner ads are static or lightly animated social creatives designed to appear alongside organic content. With users engaging visually first, creative must be bold, simple and carefully composed.
We produce Instagram banner ads that feel native to the platform while maintaining brand consistency and visual quality.
Instagram ad formats we produce
We produce Instagram banner ads across key placements, ensuring creative is tailored to each format and delivered ready for upload.
Instagram feed banner ads
Feed banner ads are designed to integrate naturally into scrolling feeds. These creatives focus on strong imagery, clean layouts and concise messaging. We produce feed banners that maintain clarity across square and portrait formats.
Instagram story & reel banner ads
Story and Reel banner ads are vertical creatives designed for full-screen mobile placements. These formats rely on bold design and immediate messaging. We design vertical banners that respect safe zones and maintain readability across devices.
Why choose Banner Squad
Designed from scratch
Built around your message and brand guidelines
Fast turnaround
Reliable delivery without cutting corners
Lightweight builds
Built to meet Ad platform requirements
Built to scale
Multiple sizes, versions and markets handled properly
INSTAGRAM BANNER FAQ’S
What types of Instagram ads can you create?
Instagram advertising includes a range of formats such as image ads, video ads, carousel ads, story ads and reels ads. Creative is designed specifically for Instagram placements to ensure campaigns display correctly across feeds, stories and short-form video environments.
What size should Instagram ad creatives be?
Instagram ads appear in several formats depending on the placement. Common creative sizes include square (1:1) for feed ads, vertical (4:5) for mobile feeds and full-screen vertical (9:16) for stories and reels. Campaigns often require multiple versions so ads work across all placements.
How long should an Instagram video ad be?
Instagram video ads can vary depending on the placement, but most high-performing creatives run between 6 and 15 seconds. Short, visually engaging videos work best because users often scroll quickly through their feeds.
Can Instagram ads be adapted for multiple placements?
Yes. Instagram campaigns usually require creative to be adapted for different placements such as feed ads, stories and reels. Production teams often create multiple sizes and layouts to ensure ads display correctly across the full range of Instagram placements.
What makes an effective Instagram ad creative?
Effective Instagram ads focus on strong visuals, minimal text and mobile-first design. Creative should capture attention quickly, communicate the message clearly and use bold imagery or motion to stand out in busy social feeds.
Our step-by-step approach
We outline deliverables, timelines, specs, and platforms up front. You send us your designs or we start the creative, ensuring everything fits file limits and ad requirements from the start.
If designs are supplied, we build a master animation for approval. When we design, we create storyboards that define the tone, motion, and direction before production begins.
Once the master’s approved, we scale every size, format, and language. We refine the animation, code all banners, and send proofs for review and quick client sign-off.
All banners go through QA, technical checks, and validation. We deliver final files, store backups, and can push directly to your ad platforms when needed.
Trusted by industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Trusted by
industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Need help with
Instagram banners?
If you’re planning a Instagram Banners campaign and need reliable creative production, we can help. Send us your requirements and we’ll advise on formats, builds, and delivery.
