We partnered with Centre Point to deliver a sensitive yet impactful HTML5 display campaign designed to raise awareness of youth homelessness and encourage immediate action through donations and support.
Raising awareness through HTML5 display advertising
Client
Centre Point
Ad platform
Google
Service
HTML5 Banners
Challenge
Creating HTML5 display ads that communicated a sensitive charity message with clarity and empathy, while remaining effective across multiple sizes, platforms, and technical specifications.
Solution
We designed a flexible HTML5 banner system that balanced emotional storytelling with clear calls to action, ensuring consistent performance and visual impact across all required formats.
