Cedral needed a multilingual HTML5 display campaign targeting different homeowner personas across Europe, built around the message: “What does your home say about you?”
Multi-market HTML5
campaign across 7 countries
Client
Cedral
Ad platform
Google
Service
HTML5 Banners
Challenge
Deliver a campaign that could speak to different audiences, languages, and markets — while remaining visually consistent and easy to scale.
Solution
We developed a flexible HTML5 banner system supporting multiple personas, languages, and formats across seven countries. Creative was adapted per market while maintaining a strong central concept and brand identity throughout.
