HTML5 display advertising creative example for Innovid ad serving platform

Innovid ad design & production

We design and build Innovid ads for brands and agencies, from animated HTML5 and rich media to interactive and dynamic creative campaigns. Whether you need one master creative or a full campaign rollout, we’ll handle the design, build, adaptations and Innovid specs.

Innovid campaign creative built around your brand.

Whether you need a single set of display ads or a full campaign rollout, we’ll design and build Innovid creative that feels completely on-brand and works across every placement you need. From the master concept through to every size and variation, we’ll take care of the lot.

Need animated HTML5? No problem. Looking for rich media, interactive experiences or dynamic creative at scale? We’ll build those too — all tested, to spec and ready for Innovid.

Innovid ads we design & build

From slick HTML5 animation to rich media, interactive experiences and dynamic creative, we design and build Innovid ads across all the formats your campaign needs. Pick a service below, or send us the brief and we’ll work out the rest.

Example of digital out-of-home billboard advertising displayed in a public environment.

Animated banner ads

Bring your campaign to life with smooth, lightweight animation built to Innovid specs. From simple movement to full multi-frame creative, we’ll handle the animation, build and production.

Mobile gaming display advertisement shown on a smartphone screen

Static ads

Sharp, on-brand display creative across every size your campaign needs. One master or a full set of adaptations, we’ll take care of the rollout.

Desktop display advertising example shown on a website viewed on a laptop

Rich Media ads

Need something with a little more going on? We design and build rich media creative with video, animation and more engaging experiences.

Interactive mobile display advertisement with user interaction shown on a smartphone

Interactive ads

Swipes, carousels, product experiences and custom interactions — we can turn your campaign idea into something people can actually engage with.

Why businesses choose Innovid.

Innovid helps brands manage, personalise and scale digital creative across channels, making it a strong choice for complex campaigns with lots of formats, audiences and variations. We’ll help you get the most from the platform with sharp, on-brand creative that’s built to scale — without the production headache.

innovid-logo

Our step-by-step approach

Discovery phase concept with character analysing data

We outline deliverables, timelines, specs, and platforms up front. You send us your designs or we start the creative, ensuring everything fits file limits and ad requirements from the start.

Character sketching ideas during design phase

If designs are supplied, we build a master animation for approval. When we design, we create storyboards that define the tone, motion, and direction before production begins.

Illustration of a character sending a paper plane, representing the delivery phase where final creative assets are packaged, approved, and handed over for launch.

Once the master’s approved, we scale every size, format, and language. We refine the animation, code all banners, and send proofs for review and quick client sign-off.

Character launching paper plane to deliver final work

All banners go through QA, technical checks, and validation. We deliver final files, store backups, and can push directly to your ad platforms when needed.

Why choose Banner Squad

Icon representing ad creative design and optimisation process

Designed from scratch

Built around your message and brand guidelines

Icon representing high impact advertising and instant audience engagement

Fast turnaround

Reliable delivery without cutting corners

Icon representing advertising performance and speed optimisation

Lightweight builds

Built to meet Ad platform requirements

Icon representing digital advertising formats including display, video and content layouts

Built to scale

Multiple sizes, versions and markets handled properly

Selected work

Eternit logo on roofing material surface
EternitHTML5

Eternit

Driving product awareness with HTML5 display ads
Papa John’s pizza display advertising campaign creative featuring pepperoni pizza and brand logo
Papa JohnsHTML5

Papa Johns

Driving match-day orders with HTML5 display advertising
SPA Duo apricot fruit drink bottle advertising campaign creative with fresh apricots
SPADOOHHTML5

SPA

Launching a new flavour through HTML5 display advertising
INNOVID BANNER FAQ’S

We design and produce Innovid creative including static display ads, animated HTML5 banners, rich media, interactive ads and dynamic creative. From one master to a full multi-format rollout, we can handle the design, build, adaptations and production.

Yes. We design and build HTML5 display ads for Innovid, taking care of the creative, animation, development, file weights and technical requirements. We can work from an existing campaign concept or create the master creative from scratch.

Absolutely. We can build interactive HTML5 creative with features such as multiple click-throughs, hotspots, video and custom interactions, including implementation of Innovid’s Open Creative API where required.

Yep. We can design creative systems built to scale across different products, messages, audiences, locations and markets. From the master design through to the different creative variations, we’ll help turn one campaign idea into a scalable dynamic campaign.

Of course. Send us your media plan or Innovid specs and we’ll produce the formats and variations your campaign needs, keeping everything consistent and on-brand across the rollout.

Yes. If your agency or in-house team has already developed the campaign concept, send us the source files and we’ll take care of the production, adapting the creative for Innovid while staying faithful to the original idea and brand guidelines.

Yes. Every ad we build goes through QA before delivery. We check the creative, animation, interactions, dimensions, file weights and technical requirements so everything works properly and is ready for trafficking.

Definitely. Send us the brief, media plan or Innovid specs and we’ll help work out what needs producing. Whether it’s a handful of display ads or a large dynamic campaign with hundreds of variations, we’ll help structure the production and get it built.

Trusted by industry-leading
brands & agencies.

When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.

Trusted by
industry-leading
brands & agencies.

When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.

Need help with
Innovid banner production?

Send us your requirements, formats, screen environments, and timelines. We’ll come back with a clear quote and delivery plan.

Banner Squad mascot Harry Clickton pointing to the right

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