Sometimes you just need a great-looking ad that gets the message across. We design sharp, on-brand static banner ads for everything from one-off placements to huge campaign rollouts, handling the design, sizes, specs and production so everything comes back looking spot on and ready to traffic.
Static ads
Static Banner Design & Production
One master or a hundred variations, we make static banner production easy. Send us your campaign creative and we’ll take care of the rest — adapting it across every size, format, market and message you need, while keeping everything looking consistent, on-brand and ready to traffic.
From a handful of standard display ads to a monster rollout with more versions than you care to count, this is exactly the kind of production job we’re built for.
Static Ad Formats We Produce
Every campaign comes with its own mix of sizes, specs and placements. We take your master creative and make sure it works across all of them — keeping every banner consistent, on-brand, correctly sized and ready to traffic. Whatever’s lurking in the media plan, send it our way.
Standard static banner ads
The bread and butter of display advertising and something we produce a lot of. From the usual IAB sizes to custom publisher placements, we design and adapt static banners that keep your message looking sharp at every size. One master, twenty adaptations? No problem.
Why choose Banner Squad
Designed from scratch
Built around your message and brand guidelines
Fast turnaround
Reliable delivery without cutting corners
Lightweight builds
Built to meet Ad platform requirements
Built to scale
Multiple sizes, versions and markets handled properly
STATIC ADS FAQ’S
What are static banner ads?
A static banner ad is a single-frame display creative with no animation, video, or interactive elements. One image, one headline, one call-to-action. Static ads run across programmatic networks, direct publisher sites, and social platforms as JPG, PNG, or GIF files (sometimes simple HTML units, depending on platform specs).
What's the difference between static and animated banner ads?
A static banner shows one fixed frame. An animated banner (typically HTML5) cycles through multiple frames with motion and transitions. Animated units take longer to produce, weigh more in file size, and cost more per banner. Static banner ads load faster, scale quicker across large size sets, and don’t risk losing the message mid-animation when a user scrolls past. For direct-response campaigns with a focused CTA, static formats often match animated CTRs. Animated formats pull ahead when a campaign needs sequential storytelling.
Are static ads the same as dynamic ads?
No. A static web banner is a fixed creative: same image, same message, every impression. A dynamic ad pulls in personalized content (product feeds, location data, user behavior signals) in real time through a DCO platform. A dynamic ad can be visually static (one frame, no animation) but change its content per user. “Static” refers to the creative format, not the targeting method.
What sizes do static display ads come in?
Five sizes cover most media plans: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (wide skyscraper), 300×600 (half page), and 970×250 (billboard). Mobile adds 320×50 and 300×50. Some publishers require custom dimensions or 970×90 on top of these.
Do static banner ads still perform well?
Simantel and PathLabs ran split tests from 2017 through 2021 across standard display sizes and found near-identical CTRs between animated and static ads. Google’s display benchmarks have shown static formats outperforming HTML5 on click-through in certain verticals. The creative itself (strong visual, clear CTA, tight copy) matters more than whether it moves.
What file size limits apply to static banner ads?
Most ad platforms cap static ads at 150 KB per file; some networks allow up to 300 KB. A typical static banner weighs 40–150 KB as a compressed JPG or PNG, well under the limits that animated HTML5 units struggle with. Lighter files mean faster loads, fewer serve failures, and stronger viewability scores.
Can static banner ads be produced at scale?
Yes. One creative concept adapts into 10, 20, or 50+ size variations without the timeline or cost that animation adds. No frame sequencing, no developer QA for click-tag timing, no cross-browser animation testing. Static banner ads sets ship faster and stay visually consistent across every placement.
Our step-by-step approach
We outline deliverables, timelines, specs, and platforms up front. You send us your designs or we start the creative, ensuring everything fits file limits and ad requirements from the start.
If designs are supplied, we build a master animation for approval. When we design, we create storyboards that define the tone, motion, and direction before production begins.
Once the master’s approved, we scale every size, format, and language. We refine the animation, code all banners, and send proofs for review and quick client sign-off.
All banners go through QA, technical checks, and validation. We deliver final files, store backups, and can push directly to your ad platforms when needed.
Trusted By Industry-Leading
Brands & Agencies
When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama. See how that plays out in
our work.
Trusted by
industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Need help with
static ads?
If you’re planning a Static Ad campaign and need reliable creative production, we can help. Send us your requirements and we’ll advise on formats, builds, and delivery.
