Rich media HTML5 banner ads use interactive elements such as expandables, carousels, video and dynamic content to increase engagement without sacrificing performance or load speed.
Rich media ads
What actually makes
rich media different
Rich media HTML5 banner ads are interactive display creatives built using advanced HTML5 functionality. Unlike standard display banners, rich media units can include expandables, video, dynamic content and user-initiated interactions while remaining lightweight and fully platform compliant.
We focus on producing rich media creatives that load fast, pass QA and deliver a consistent experience across devices, browsers and ad platforms.
Rich media formats we produce
We produce a wide range of rich media HTML5 banner formats to support different creative ideas, campaign objectives and technical requirements. Each format is custom built to specification and delivered ready for trafficking across major programmatic and direct publisher environments. Below are some of the most common rich media formats we produce for brands and agencies.
Interactive rich media ads
Interactive rich media ads are custom-built HTML5 creatives that allow users to engage through taps, swipes, carousels and hotspots. Each unit is produced to platform specifications, ensuring smooth interaction, fast load speeds and consistent behaviour across devices.
Video-enabled banner ads
Video-enabled banner ads are HTML5 display creatives with user-initiated video playback. We produce video formats that meet file size limits and polite load requirements, making them suitable for brand and product campaigns across programmatic environments.
Dynamic rich media ads
Dynamic rich media ads are template-based HTML5 creatives that adapt content using data feeds or rules. We produce scalable dynamic units that support multiple sizes, variations and markets while maintaining consistency and performance.
Why choose Banner Squad
Designed from scratch
Built around your message and brand guidelines
Fast turnaround
Reliable delivery without cutting corners
Lightweight builds
Built to meet Ad platform requirements
Built to scale
Multiple sizes, versions and markets handled properly
RICH MEDIA FAQ’S
What are rich media ads?
Rich media ads are advanced digital display ads that include interactive elements such as animation, video, expandable panels or user interactions. These formats go beyond standard banner ads and are designed to create more engaging advertising experiences.
What formats are used for rich media advertising?
Rich media advertising can include expandable banners, video display ads, interactive product galleries, playable units and animated HTML5 banners. These formats allow brands to deliver more immersive advertising experiences within display campaigns.
Are rich media ads built using HTML5?
Yes. Most modern rich media ads are developed using HTML5 technology, which allows ads to run smoothly across browsers, devices and advertising platforms. HTML5 also supports animation, video and interactive elements within display banners.
Do rich media campaigns require multiple banner sizes?
Yes. Like standard display advertising, rich media campaigns often require multiple banner sizes so ads can run across different placements and websites. Creative production teams usually build a full set of banner sizes to support campaign reach.
What are the benefits of rich media advertising?
Rich media advertising allows brands to create more engaging ad experiences by combining motion, interaction and visual storytelling. These formats can increase engagement, encourage user interaction and help campaigns stand out across display networks.
Our step-by-step approach
We outline deliverables, timelines, specs, and platforms up front. You send us your designs or we start the creative, ensuring everything fits file limits and ad requirements from the start.
If designs are supplied, we build a master animation for approval. When we design, we create storyboards that define the tone, motion, and direction before production begins.
Once the master’s approved, we scale every size, format, and language. We refine the animation, code all banners, and send proofs for review and quick client sign-off.
All banners go through QA, technical checks, and validation. We deliver final files, store backups, and can push directly to your ad platforms when needed.
Trusted by industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Trusted by
industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Need help with
rich media ads?
If you’re planning a rich media campaign and need reliable creative production, we can help. Send us your requirements and we’ll advise on formats, builds, and delivery.
