Expandable display advertising creative production illustration for interactive banner ads

Interactive Banner Ads

Interactive banner ads give people something to do, not just something to look at. From swipeable carousels and expandable panels to product explorers and custom interactions, we design and build experiences that get people involved — all lightweight, platform-ready and built to work beautifully across every placement.

Interactive Banner Design & Production

Got more to show than a standard banner can handle? That’s where interactive gets interesting. We design and build HTML5 banner ads that let people swipe, tap, explore and play — turning a standard placement into something much more engaging. Bring us the idea and we’ll handle the design, development, interactions, sizes and platform specs, making sure everything works beautifully and arrives ready to traffic.

Interactive social media display ad creative shown on a smartphone screen

Interactive Ad Formats We Produce

Every interactive brief is a little different. Some need a simple swipe or reveal, others need something completely custom. From expandable banners and product carousels to bespoke interactive experiences, we’ll work out the best way to bring your idea to life — then handle the design, build and technical bits behind it.

Expandable display banner ad with click to reveal offer interaction

Expandable interactive ads

Small banner. Big idea. Expandable ads give your creative more room to play, opening up into product showcases, feature breakdowns or interactive experiences without taking over the page. We’ll handle the design, build and technical setup so everything expands smoothly, closes properly and works exactly where it’s supposed to.

Swipe, carousel and multi-panel ads

Got more than one product, feature or message to show? Give people something to swipe through. We build carousel and multi-panel ads that let users explore the creative at their own pace — perfect for product ranges, destinations, features or anything else that needs a little more room to tell the story.

Swipeable carousel display ad with interactive product panels
Custom interactive display ad with product hotspot reveal on mobile device

Custom interactive display ads

Got an idea that doesn’t fit neatly into a standard format? Even better. From product configurators and hotspot reveals to games and completely bespoke interactions, we’ll turn your concept into a custom HTML5 ad — handling the design, development, sizes and platform specs from start to finish.

Why choose Banner Squad

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Designed from scratch

Built around your message and brand guidelines

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Fast turnaround

Reliable delivery without cutting corners

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Lightweight builds

Built to meet Ad platform requirements

Icon representing digital advertising formats including display, video and content layouts

Built to scale

Multiple sizes, versions and markets handled properly

INTERACTIVE AD FAQ’S

3 to 7 working days for standard expandable or carousel formats once the design is approved. Custom builds add another 2 to 5 days, depending on complexity.

Rich media is the broader category, covering anything beyond static (video, polite-load, expandable). Interactive specifically means the user can do something: tap, swipe, drag, reveal. All interactive ads are rich media. Not all rich media is interactive.

Standard IAB sizes apply: 300×250, 728×90, 160×600, 300×600 and 970×250. Mobile-first plans usually add 320×50, 320×100 and 300×50. Expandable formats define a collapsed and expanded size separately.

Google Display Network caps initial load at 150KB. Adform, DV360 and The Trade Desk allow 200KB initial with up to 2.2MB polite-load total. Always confirm specs per platform before build.

The concept can. The build needs separate exports per platform because each uses different ad-tag wrappers, click macros and event tracking. We handle every trafficking version inside the same project.

Beyond impressions and CTR, look at engagement rate, interaction time, completion rate and panel-specific clicks. Once events are wired during build, your ad server reports them automatically.

Our step-by-step approach

Discovery phase concept with character analysing data

We outline deliverables, timelines, specs, and platforms up front. You send us your designs or we start the creative, ensuring everything fits file limits and ad requirements from the start.

Character sketching ideas during design phase

If designs are supplied, we build a master animation for approval. When we design, we create storyboards that define the tone, motion, and direction before production begins.

Illustration of a character sending a paper plane, representing the delivery phase where final creative assets are packaged, approved, and handed over for launch.

Once the master’s approved, we scale every size, format, and language. We refine the animation, code all banners, and send proofs for review and quick client sign-off.

Character launching paper plane to deliver final work

All banners go through QA, technical checks, and validation. We deliver final files, store backups, and can push directly to your ad platforms when needed.

Trusted by industry-leading
brands & agencies.

If you’re planning a Interactive banner campaign and need reliable creative production, we can help.
Send us your requirements and we’ll advise on formats, builds, and delivery. See how that plays out in
our work.

Trusted by
industry-leading
brands & agencies.

When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.

Need help with
interactive ads?

If you’re planning a Interactive banner campaign and need reliable creative production, we can help. Send us your requirements and we’ll advise on formats, builds, and delivery.

Banner Squad mascot Harry Clickton pointing to the right

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