Interactive display ads invite users to engage directly with creative through taps, swipes and on-banner interactions. Built using HTML5, interactive formats allow brands to communicate more within a single placement while remaining lightweight, compliant and easy to deploy.
Interactive ads
When interactive ads
make sense
Interactive display ads are used when a brand wants to do more than simply show a message. By allowing users to interact with the creative itself, these formats can showcase multiple products, explain features or encourage exploration without relying solely on click-throughs.
We produce interactive ads that feel intuitive, responsive and purposeful, ensuring the creative idea works smoothly in real-world placements across devices and platforms.
Interactive ad formats we produce
Interactive ads can take many forms, depending on the creative idea and how users are expected to engage. Below are the most common interactive display formats we produce for brands and agencies, all built using HTML5 and delivered ready for trafficking.
Expandable interactive ads
Expandable interactive ads reveal additional content when a user clicks or taps the banner, creating more space for storytelling, product ranges or layered messaging within a single placement. These formats are often used when a campaign needs to communicate more without directing users away immediately. We produce expandable ads that are user-initiated, controlled and fully compliant, ensuring predictable behaviour across platforms and devices.
Swipe, carousel & multi-panel ads
Swipe and carousel-style interactive ads allow users to explore multiple messages, products or frames within the banner itself. These formats are commonly used for collections, feature breakdowns or step-by-step narratives. We build smooth, responsive interactions that feel natural on both desktop and mobile, ensuring navigation is clear and the experience remains lightweight and intuitive.
Custom interactive display ads
Custom interactive display ads are built around specific creative ideas that require bespoke interactions, such as hotspots, reveals or guided exploration. These formats are typically used when a brand wants to create a more considered experience within display placements. We work from supplied concepts or designs to produce custom interactive units that are technically robust, easy to use and ready for delivery across major ad platforms.
Why choose Banner Squad
Designed from scratch
Built around your message and brand guidelines
Fast turnaround
Reliable delivery without cutting corners
Lightweight builds
Built to meet Ad platform requirements
Built to scale
Multiple sizes, versions and markets handled properly
INTERACTIVE AD FAQ’S
What are interactive display ads?
Interactive display ads are digital banner ads that allow users to engage directly with the creative. These ads often include elements such as animations, expandable panels, product galleries, videos or interactive features that encourage users to interact with the advert.
What formats are used for interactive display advertising?
Interactive display ads are typically built using HTML5 technology, allowing creatives to run across modern browsers and advertising platforms. Common formats include animated banners, expandable ads, rich media units and interactive product experiences.
What sizes do interactive display ads need to be?
Display advertising campaigns usually require multiple banner sizes to run across ad networks and websites. Common formats include 300×250, 728×90, 160×600, 300×600 and 970×250, although campaigns may require additional sizes depending on the media plan.
Can interactive display ads run across different ad platforms?
Yes. Interactive HTML5 banners can be designed to run across major advertising platforms and ad servers. Creative production teams ensure ads meet platform specifications so campaigns deliver consistently across different websites and placements.
What makes an effective interactive display ad?
Effective interactive display ads combine strong visual design with simple user interactions. Clear messaging, smooth animations and intuitive interactive elements help capture attention and encourage users to engage with the advert.
Our step-by-step approach
We outline deliverables, timelines, specs, and platforms up front. You send us your designs or we start the creative, ensuring everything fits file limits and ad requirements from the start.
If designs are supplied, we build a master animation for approval. When we design, we create storyboards that define the tone, motion, and direction before production begins.
Once the master’s approved, we scale every size, format, and language. We refine the animation, code all banners, and send proofs for review and quick client sign-off.
All banners go through QA, technical checks, and validation. We deliver final files, store backups, and can push directly to your ad platforms when needed.
Trusted by industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Trusted by
industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Need help with
interactive ads?
If you’re planning a Interactive banner campaign and need reliable creative production, we can help. Send us your requirements and we’ll advise on formats, builds, and delivery.
