We design and build animated banner ads that grab attention and bring your campaign creative to life. From subtle movement to full multi-frame animations, we handle the design, animation, build and adaptations — keeping everything smooth, lightweight and ready to run across every major ad platform.
Animated ads
Animated Banner Design & Production
From a subtle bit of movement to a full multi-frame story, we make animated banner production easy. Send us your campaign creative and we’ll handle the animation, build, sizes and adaptations, keeping everything smooth, lightweight and looking exactly how the creative team intended. One master or a full campaign rollout, everything comes back tested, platform-ready and ready to traffic.
Animated Ad Formats We Produce
Some campaigns need a simple bit of movement. Others need slick transitions, carefully timed sequences and a bit more creative firepower. From straightforward GIFs to fully animated HTML5 banners, we’ll choose the right approach and take care of the build — keeping everything smooth, lightweight and within spec.
GIF animated banner ads
Simple, reliable and supported pretty much everywhere. GIF banners are great when you want to add movement without making the build complicated. We’ll design and animate them to get the most from every frame, keeping everything sharp, smooth and comfortably within those all-important file size limits.
HTML5 animated banner ads
When the creative needs a little more finesse, HTML5 gives us much more room to play. Smoother transitions, better timing and more control over how the story unfolds — all built lightweight, tested to spec and ready for whatever ad platform you’re sending it to.
Why choose Banner Squad
Designed from scratch
Built around your message and brand guidelines
Fast turnaround
Reliable delivery without cutting corners
Lightweight builds
Built to meet Ad platform requirements
Built to scale
Multiple sizes, versions and markets handled properly
ANIMATED AD FAQ’S
What are animated display ads?
Animated display ads are digital banner ads that use motion, transitions or animated elements to capture attention. These ads are typically built using HTML5 and allow brands to present messaging through short visual sequences rather than a single static image.
Are animated banner ads built using HTML5?
Yes. Most modern animated display ads are developed using HTML5 technology, which allows animations to run smoothly across browsers, devices and advertising platforms. HTML5 banners are widely supported by major ad networks and programmatic platforms.
What sizes are used for animated display ads?
Display campaigns usually require multiple banner sizes to maximise reach across websites and advertising networks. Common formats include 300×250, 728×90, 160×600, 300×600 and 970×250, although additional sizes may be needed depending on the campaign.
How long should an animated banner ad be?
Animated banner ads typically run for 10–15 seconds, often looping once or twice depending on platform guidelines. Short animation sequences help communicate the message quickly while keeping file sizes within advertising platform limits.
What makes an effective animated display ad?
Effective animated ads use clear messaging, smooth transitions and simple visual storytelling. Strong design, concise copy and well-paced animation help capture attention and guide viewers through the key campaign message.
What is the difference between GIF and HTML5 animated banners?
GIF banners are image-based with frame-by-frame animation, simple to produce and widely supported but limited in motion control. HTML5 banners are code-based, which allows smoother transitions, sharper text, and more control over timing and sequencing.
When should I use animated ads instead of static ads?
Static ads suit single-frame messages. Animated ads work better when the campaign needs to show a sequence, highlight multiple points, or compete for attention in a crowded page layout.
What are the file size limits for animated banner ads?
Google Ads caps most animated banners at 150KB. Other ad networks and programmatic platforms may allow up to 200–300KB, depending on the format and placement.
How long does it take to produce animated banner ads?
From approved designs, a standard set of animated banners takes around five to seven working days. If creative is built from scratch, expect two to three weeks, including storyboarding and review rounds.
Our step-by-step approach
We outline deliverables, timelines, specs, and platforms up front. You send us your designs or we start the creative, ensuring everything fits file limits and ad requirements from the start.
If designs are supplied, we build a master animation for approval. When we design, we create storyboards that define the tone, motion, and direction before production begins.
Once the master’s approved, we scale every size, format, and language. We refine the animation, code all banners, and send proofs for review and quick client sign-off.
All banners go through QA, technical checks, and validation. We deliver final files, store backups, and can push directly to your ad platforms when needed.
Trusted by industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama. See how that plays out in
our work.
Trusted by
industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Need help with
animated ads?
If you’re putting together an animated ads campaign and want to skip the guesswork on production, drop us your brief. We’ll come back with a plan that covers format choices, how we’d approach the build, and what the delivery timeline looks like.
