HTML5 display advertising creative example for Google Ads campaigns

Google Ads design & production

We design and build Google Ads for brands and agencies, from static and animated HTML5 display ads to responsive creative and full campaign rollouts. Whether you need one master creative or a complete set of sizes and variations, we’ll handle the design, build, adaptations and Google specs.

Google Ads campaign creative built around your brand.

Whether you need a single set of display ads or a full campaign rollout, we’ll design and build Google Ads creative that feels completely on-brand and works across every placement you need. From the master concept through to every size and variation, we’ll take care of the lot.

Need static banners? No problem. Looking for slick HTML5 animation, rich media or responsive creative? We’ll build those too — all lightweight, tested and ready for your Google campaign.

Google ads we design & build

From simple static banners to slick HTML5 animation, rich media and interactive creative, we design and build Google Ads across all the formats your campaign needs. Pick a service below, or send us the brief and we’ll work out the rest.

Example of digital out-of-home billboard advertising displayed in a public environment.

Animated banner ads

Bring your campaign to life with smooth, lightweight animation built to Google specs. From simple movement to full multi-frame creative, we’ll handle the animation, build and production.

Mobile gaming display advertisement shown on a smartphone screen

Static ads

Sharp, on-brand display creative across every size your campaign needs. One master or a full set of adaptations, we’ll take care of the rollout.

Desktop display advertising example shown on a website viewed on a laptop

Rich Media ads

Need something with a little more going on? We design and build rich media creative with video, animation and more engaging experiences.

Interactive mobile display advertisement with user interaction shown on a smartphone

Interactive ads

Swipes, carousels, product experiences and custom interactions — we can turn your campaign idea into something people can actually engage with.

Why businesses choose Google Ads.

Google Ads gives brands huge reach across websites, apps and Google’s wider advertising network. We’ll help you make the most of it with sharp, on-brand creative that grabs attention, works across every placement and arrives built, tested and ready to go.

google-ads-logo

Our step-by-step approach

Discovery phase concept with character analysing data

We outline deliverables, timelines, specs, and platforms up front. You send us your designs or we start the creative, ensuring everything fits file limits and ad requirements from the start.

Character sketching ideas during design phase

If designs are supplied, we build a master animation for approval. When we design, we create storyboards that define the tone, motion, and direction before production begins.

Illustration of a character sending a paper plane, representing the delivery phase where final creative assets are packaged, approved, and handed over for launch.

Once the master’s approved, we scale every size, format, and language. We refine the animation, code all banners, and send proofs for review and quick client sign-off.

Character launching paper plane to deliver final work

All banners go through QA, technical checks, and validation. We deliver final files, store backups, and can push directly to your ad platforms when needed.

Why choose Banner Squad

Icon representing ad creative design and optimisation process

Designed from scratch

Built around your message and brand guidelines

Icon representing high impact advertising and instant audience engagement

Fast turnaround

Reliable delivery without cutting corners

Icon representing advertising performance and speed optimisation

Lightweight builds

Built to meet Ad platform requirements

Icon representing digital advertising formats including display, video and content layouts

Built to scale

Multiple sizes, versions and markets handled properly

Selected work

Eternit logo on roofing material surface
EternitHTML5

Eternit

Driving product awareness with HTML5 display ads
Papa John’s pizza display advertising campaign creative featuring pepperoni pizza and brand logo
Papa JohnsHTML5

Papa Johns

Driving match-day orders with HTML5 display advertising
SPA Duo apricot fruit drink bottle advertising campaign creative with fresh apricots
SPADOOHHTML5

SPA

Launching a new flavour through HTML5 display advertising
GOOGLE BANNER FAQ’S

We design and produce Google display creative including static banners, animated HTML5 ads, responsive display assets and interactive creative. Whether you need one master or a full campaign rollout, we can handle the design, build, adaptations and production.

Yes. We design and build animated HTML5 ads for Google Ads, taking care of the creative, animation, development, file weights and technical requirements. We can work from existing campaign creative or develop the master concept from scratch.

Absolutely. We can design the image, logo and creative assets needed for responsive display ads, giving Google the assets it needs to adapt your campaign across different placements and screen sizes.

Yep. Send us your media plan or Google Ads specs and we’ll produce the sizes and variations your campaign needs. We can create the master creative first, then roll it out across the full set while keeping everything consistent and on-brand.

Of course. If your agency or in-house team has already developed the campaign concept, send us the source files and we’ll handle the production. We can adapt the creative across different sizes, formats, messages, products, languages and markets.

Yes. Every ad we build goes through QA before delivery. We check the creative, animation, click-through behaviour, dimensions, file weights and technical requirements so your assets arrive ready for trafficking.

Definitely. Send us the brief, media plan or Google specs and we’ll help work out what needs producing. Whether it’s a handful of static banners, an HTML5 campaign or a much larger rollout, we’ll make sure you’ve got the right creative for the placements you’re running.

Trusted by industry-leading
brands & agencies.

When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.

Trusted by
industry-leading
brands & agencies.

When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.

Need help with
Google banner production?

Send us your requirements, formats, screen environments, and timelines. We’ll come back with a clear quote and delivery plan.

Banner Squad mascot Harry Clickton pointing to the right

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