We have the answers (well, most of the time!) Below you’ll find answerers to the most common questions you may have on digital advertising.
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1. What does a digital ad production studio do?
A digital ad production studio creates advertising assets for display, DOOH and social media campaigns. This includes designing and producing HTML5 display ads, digital billboard creative and social media ad formats for brands and agencies.
2. What are HTML5 display ads?
HTML5 display ads are animated banner ads built using HTML5 technology. These ads can include motion, transitions and interactive elements and are widely used across programmatic advertising networks and major ad platforms.
3. What sizes are used for display banner ads?
Display advertising campaigns typically require multiple banner sizes to run across websites and ad networks. Common formats include 300×250, 728×90, 160×600, 300×600 and 970×250.
4. What is DOOH advertising?
DOOH (Digital Out-of-Home) advertising refers to digital screens and billboards placed in public environments such as city centres, transport hubs, shopping centres and roadside locations.
5. What makes an effective digital billboard advert?
Effective digital billboard ads use bold visuals, minimal text and strong branding so the message can be understood in just a few seconds. DOOH creative is designed for fast visibility and high-impact environments.
6. What types of social media ads can be produced?
Social media ad production includes formats such as image ads, video ads, carousel ads, stories and short-form vertical video creatives for platforms like Facebook, Instagram, TikTok and X.
7. What platforms do display ads run on?
Display ads can run across a wide range of ad networks and platforms including programmatic display networks, publisher websites and major advertising platforms.
8. Can you produce banner ads at scale for global campaigns?
Yes. Large campaigns often require multiple banner sizes, language versions and platform variations. Production workflows allow creatives to be adapted efficiently while maintaining consistency across all formats.
9. Can you localise banner ads for different markets?
Yes. Campaigns can be adapted for multiple languages, markets and regions. Creative localisation may include translated messaging, regional imagery and adjustments to ensure ads meet local platform specifications.
10. What are rich media ads?
Rich media ads are advanced display ad formats that include interactive elements such as animation, video, expandable panels or product galleries to create more engaging advertising experiences.
11. What are animated banner ads?
Animated banner ads use motion and transitions to communicate a message through short visual sequences. These ads are commonly built using HTML5 and are widely used across display advertising campaigns.
12. What is interactive display advertising?
Interactive display advertising allows users to engage with the ad itself through features such as hover effects, clickable elements, product galleries or embedded video.
13. Can ad creatives be adapted for different platforms?
Yes. Advertising campaigns often require creative to be adapted for different platforms such as display networks, DOOH screens and social media placements. Production teams prepare multiple formats to ensure compatibility across channels.
14. Do brands or agencies usually commission banner ads?
All creatives are checked through a quality control process to ensure they meet platform specifications, file size limits and animation guidelines. This helps ensure ads deliver correctly across ad servers, programmatic platforms and social advertising environments.
15. What ad platforms do your display ads support?
Display creatives are produced to run across major advertising platforms and ad servers including Google Campaign Manager, Adform, Innovid, Celtra and other programmatic systems.
16. Why use a specialist ad production studio?
Specialist production studios focus on creating advertising assets efficiently across multiple formats and platforms. This helps brands and agencies deliver campaigns quickly while maintaining consistent creative quality.