Digital billboard ads are large-format DOOH creatives designed for high-impact outdoor screens. Built for visibility at scale, these ads rely on bold visuals, minimal messaging and instant recognition.
Digital billboard banner
When digital billboard
ads make sense
Digital billboard ads are used when a campaign needs to be seen quickly and clearly in outdoor environments. With audiences often viewing from a distance or in motion, creative must communicate immediately without reliance on interaction or detail.
We produce digital billboard creatives designed specifically for real-world viewing conditions, ensuring messaging remains legible, impactful and consistent across large LED formats.
Digital billboard formats we produce
Digital billboard creatives are produced specifically for large-format outdoor LED screens. These formats prioritise scale, contrast and hierarchy to ensure messages are readable at distance and at speed. We design and build billboard assets to supplier specifications, accounting for screen resolution, brightness, aspect ratio and viewing conditions.
Digital billboard creative
We produce static and motion-based digital billboard creatives designed for roadside, urban and landmark placements. Each asset is built with simplicity and scale in mind to ensure maximum visual impact in high-traffic environments.
Why choose Banner Squad
Designed from scratch
Built around your message and brand guidelines
Fast turnaround
Reliable delivery without cutting corners
Lightweight builds
Built to meet Ad platform requirements
Built to scale
Multiple sizes, versions and markets handled properly
BILLBOARD AD FAQ’S
What is DOOH advertising?
DOOH (Digital Out-of-Home) advertising refers to digital billboards and screens placed in public locations such as city centres, shopping malls, transport hubs and roadside displays. Brands use DOOH campaigns to deliver high-impact visual advertising to large audiences, often using motion graphics, dynamic content and time-based messaging.
What size and format should DOOH creatives be?
DOOH billboard sizes vary depending on the media owner and screen location. Creative is typically supplied as high-resolution video or animated formats such as MP4, HTML5 or static image files. Our team creates DOOH ads designed specifically for each screen format, ensuring the correct resolution, duration and playback requirements for the network.
How long should a DOOH ad be?
Most DOOH creative runs between 6 and 10 seconds, depending on the media owner and campaign setup. Short, bold visuals and clear messaging perform best because audiences usually view screens while moving past them. Effective DOOH creative focuses on strong typography, simple layouts and quick visual impact.
What makes an effective digital billboard advert?
Effective digital billboard ads are designed to communicate quickly and clearly. Strong DOOH campaigns typically use bold visuals, minimal text, high contrast colours and simple messaging so they can be understood in just a few seconds. Motion graphics and subtle animation can also help attract attention and increase recall.
Can you produce DOOH creative for different billboard networks?
Yes. We produce DOOH creative for a wide range of digital billboard networks and media owners. Our team prepares creative to meet the specific technical requirements of each platform, ensuring campaigns are delivered correctly across multiple screen formats and locations.
Our step-by-step approach
We outline deliverables, timelines, screen environments, and media owner specs upfront. You can supply existing creative or have us develop it, ensuring formats and playback requirements are considered from the start.
If creative is supplied, we produce a master DOOH layout or motion proof for approval. When we lead the creative, we create storyboards that define messaging, pacing, and visual direction before production.
Once the master is approved, we adapt the creative across required screen sizes, ratios, and environments. Assets are refined and supplied as proofs for quick review and sign-off.
All DOOH creative is quality checked against media owner specifications. Final files are delivered in the required formats and prepared for handover.
Trusted by industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Trusted by
industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Need help with
digital billboard ads?
If you’re planning a Digital Billboard Ad campaign and need reliable creative production, we can help. Send us your requirements and we’ll advise on formats, builds, and delivery.
