Big screen. Big opportunity. We design and produce digital billboard ads that get your message across in seconds with bold creative, clear messaging and motion that works at scale. From roadside screens to landmark placements, we’ll handle the design, animation, sizes and media owner specs.
Digital billboard banner
Digital Billboard Design & Production
Big screens don’t leave much room for weak creative. We design and produce digital billboard ads that get the message across quickly with bold visuals, clear hierarchy and motion that works from a distance.
One screen or a full multi-format rollout, we’ll handle the design, animation, adaptations and media owner specs, making sure everything looks spot on and arrives ready to run.
Digital billboard formats we produce
Roadside screens, city-centre displays, landmark placements — every billboard comes with its own dimensions and specs. We’ll take your campaign creative and make it work across the lot, handling the layouts, motion, sizes and media owner requirements so everything looks great at scale and arrives ready to run.
Digital billboard creative
Static or moving, subtle or impossible to miss — we create digital billboard creative that makes the most of the space you’ve bought. Give us the campaign idea and we’ll turn it into bold, beautifully produced assets that work at distance, at speed and across every screen on the media plan.
Why choose Banner Squad
Designed from scratch
Built around your message and brand guidelines
Fast turnaround
Reliable delivery without cutting corners
Lightweight builds
Built to meet Ad platform requirements
Built to scale
Multiple sizes, versions and markets handled properly
BILLBOARD AD FAQ’S
What is DOOH advertising?
DOOH (Digital Out-of-Home) advertising refers to digital billboards and screens placed in public locations such as city centres, shopping malls, transport hubs and roadside displays. Brands use DOOH campaigns to deliver high-impact visual advertising to large audiences, often using motion graphics, dynamic content and time-based messaging.
What size and format should DOOH creatives be?
DOOH billboard sizes vary depending on the media owner and screen location. Creative is typically supplied as high-resolution video or animated formats such as MP4, HTML5 or static image files. Our team creates DOOH ads designed specifically for each screen format, ensuring the correct resolution, duration and playback requirements for the network.
How long should a DOOH ad be?
Most DOOH creative runs between 6 and 10 seconds, depending on the media owner and campaign setup. Short, bold visuals and clear messaging perform best because audiences usually view screens while moving past them. Effective DOOH creative focuses on strong typography, simple layouts and quick visual impact.
What makes an effective digital billboard advert?
Effective digital billboard ads are designed to communicate quickly and clearly. Strong DOOH campaigns typically use bold visuals, minimal text, high contrast colours and simple messaging so they can be understood in just a few seconds. Motion graphics and subtle animation can also help attract attention and increase recall.
Can you produce DOOH creative for different billboard networks?
Yes. We produce DOOH creative for a wide range of digital billboard networks and media owners. Our team prepares creative to meet the specific technical requirements of each platform, ensuring campaigns are delivered correctly across multiple screen formats and locations.
Our step-by-step approach
We outline deliverables, timelines, screen environments, and media owner specs upfront. You can supply existing creative or have us develop it, ensuring formats and playback requirements are considered from the start.
If creative is supplied, we produce a master DOOH layout or motion proof for approval. When we lead the creative, we create storyboards that define messaging, pacing, and visual direction before production.
Once the master is approved, we adapt the creative across required screen sizes, ratios, and environments. Assets are refined and supplied as proofs for quick review and sign-off.
All DOOH creative is quality checked against media owner specifications. Final files are delivered in the required formats and prepared for handover.
Trusted by industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Trusted by
industry-leading
brands & agencies.
When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.
Need help with
digital billboard ads?
If you’re planning a Digital Billboard Ad campaign and need reliable creative production, we can help. Send us your requirements and we’ll advise on formats, builds, and delivery.
