Programmatic display ad creative example integrated with Amazon Ads platform

What are Amazon ads?

Amazon Ads are digital display banners served across the Amazon ecosystem, offering a range of formats designed to reach shoppers at key moments in the purchase journey. At Banner Squad, we’re digital display specialists who design and build Amazon Ads properly, helping brands navigate specs, formats and approvals so campaigns run smoothly and scale efficiently across Amazon’s platforms.

Laptop displaying Amazon Ads banner placements on a webpage
Graphic labelled “Standard Display Ads” with cursor icon

Standard display ads (SDA):

Amazon’s Standard Display Ads are traditional banners that appear on various Amazon-owned sites, such as product detail pages and customer reviews. These ads contribute to enhancing brand visibility and attracting potential customers during their shopping journey.

Illustration labelled “Standard Display Ads” with a cursor icon. The graphic represents traditional static banner advertising formats commonly used across websites and digital advertising networks.

Custom display ads:

Custom Display Ads offer a more tailored approach, allowing advertisers to showcase their brand with unique creative elements. These ads provide a personalised touch, capturing the attention of Amazon shoppers and driving engagement.

Harry Clickton filming beside “Video Ads”

Video ads

Video Ads on Amazon offer a dynamic and engaging way to connect with the audience. These ads appear in relevant placements, such as product detail pages, and can effectively convey brand messages through compelling visual content.

Graphic labelled “Amazon Stores” with Amazon logo

Stores

Amazon Stores provide advertisers with an opportunity to create a dedicated storefront, showcasing a curated selection of products. This immersive shopping experience allows brands to tell their story and build a stronger connection with customers.

AMAZON ADS REACH MILLIONS OF ONLINE SHOPPERS
AMAZON ADS REACH MILLIONS OF ONLINE SHOPPERS

Amazon Ads, as a powerhouse in e-commerce advertising, offer a robust solution for brands seeking to elevate their online presence. With a variety of ad formats, including Standard Display Ads, Custom Display Ads, Video Ads, and Stores, advertisers can tailor their approach to meet specific campaign objectives. Amazon’s dominance in the e-commerce market, coupled with the diverse range of advertising options, positions it as a key player for brands aiming to thrive. Whether you’re looking to boost product visibility, drive engagement, or create an immersive storefront, Amazon Ads provide the tools and platform to achieve e-commerce success.

Amazon Ads, as a powerhouse in e-commerce advertising, offer a robust solution for brands seeking to elevate their online presence. With a variety of ad formats, including Standard Display Ads, Custom Display Ads, Video Ads, and Stores, advertisers can tailor their approach to meet specific campaign objectives. Amazon’s dominance in the e-commerce market, coupled with the diverse range of advertising options, positions it as a key player for brands aiming to thrive. Whether you’re looking to boost product visibility, drive engagement, or create an immersive storefront, Amazon Ads provide the tools and platform to achieve e-commerce success.

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Trusted by industry-leading
brands & agencies.

When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.

Trusted by
industry-leading
brands & agencies.

When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.

Need help with
creative production?

Send us your requirements, formats, screen environments, and timelines. We’ll come back with a clear quote and delivery plan.

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