HTML5 display advertising creative example for AdRoll programmatic campaigns

What are Adroll ads?

AdRoll is a popular platform for retargeting-led display advertising, particularly for e-commerce brands. At Banner Squad, we build
HTML5 display ads specifically for AdRoll, delivering compliant, performance-ready formats that help retailers re-engage users and reduce cart abandonment.

Laptop displaying AdRoll banner ads on a webpage
Graphic labelled “Standard Display Ads” with image placeholder and cursor icon

Standard display ads (SDA):

Leverage traditional banners to enhance brand visibility and engage your audience effectively.

Graphic labelled “Rich Media” with video play icon and cursor

Rich media

Rich media ads include advanced features like animations or other elements that encourage viewers to interact and engage with content.

Harry Clickton filming with a camera beside “Video Ads”

Video ads

Embrace dynamic and engaging video content, strategically placed to convey brand messages in relevant environments.

Graphic labelled “Dynamic Product Ad” showing multiple product images

Dynamic product ads

Dynamic Product Ads allow you to showcase your products dynamically, enhancing engagement and boosting conversions in the lower funnel of your advertising

ADROLL DOMINATES HTML5 DISPLAY
ADROLL DOMINATES HTML5 DISPLAY

Banner Squad favors AdRoll for HTML5 display ads due to its outstanding retargeting performance and compatibility with various ad formats like medium rectangle, billboard, half-page, skyscraper, and mobile dashboard. AdRoll’s user-friendly interface and advanced features, such as robust reporting, segmentation options, and seamless platform-store connection, align well with Banner Squad’ commitment to delivering impactful and engaging HTML5 display advertising campaigns.

Banner Squad favors AdRoll for HTML5 display ads due to its outstanding retargeting performance and compatibility with various ad formats like medium rectangle, billboard, half-page, skyscraper, and mobile dashboard. AdRoll’s user-friendly interface and advanced features, such as robust reporting, segmentation options, and seamless platform-store connection, align well with Banner Squad’ commitment to delivering impactful and engaging HTML5 display advertising campaigns.

Read our insights

Banner Squad comparing HTML5 on a laptop
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Trusted by industry-leading
brands & agencies.

When the matrix drops and deadlines hit, we make it look easy.
Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.

Trusted by
industry-leading
brands & agencies.

When the matrix drops and deadlines hit, we make it look easy. Clean, compliant, QC-ready banners, built fast, to spec, and without the drama.

Need help with
creative production?

Send us your requirements, formats, screen environments, and timelines. We’ll come back with a clear quote and delivery plan.

Banner Squad mascot Harry Clickton pointing to the right


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